Email Marketing Field Guide

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Digital Marketing

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Email marketing continues to be one of the most efficient, dependable, and lucrative channels in digital marketing for engaging your audience, cultivating leads, and driving sales.

The Email Marketing Field Guide is packed with tips, tricks, insights and strategies that make it easier for you to build and grow a profitable mailing list.

The guide is divided into 2 parts - Module 1 which covers steps to start building your list of subscribers the right way, and Module 2 deals with strategies for growing your list and increasing revenue for your digital business using email marketing.

Email Marketing Field Guide

These 12 "must-do" email marketing details make the difference between build a mediocre list and building a list that puts revenue in your pocket every time you send an email.

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From picking out your lead magnet to setting up a lead page and beyond, this checklist will help you design an effective email marketing strategy.

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Sending out low-quality emails that no one reads isn’t going to be very profitable. That’s why this mini tutorial reveals a simple five-step process for getting clicks, conversions, and sales.

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A one-off email will generate a few sales, but an effective sequence can skyrocket your conversions. This worksheet will walk you through the steps of planning effective, high-converting sequences.

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Use this calendar to plan up to a year’s worth of content. Planning ahead results in better quality emails, consistency over time, happier subscribers, more conversions and more revenue.

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Your email subject line is the most important part of your email. Use these fill-in-the-blank templates to quickly and easily write subject lines that are sure to get more clicks.

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If you ever struggle to know how to organize information, then these seven outlines are for you. Use them to quickly and easily outline some of your most common types of emails.

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Do you know all the cool features your email service provider offers that can make email marketing faster, easier and more effective? We’ll cover five of the best features inside this resource.

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This short coaching Q&A session tackles some of the topics, strategies and tips that every email marketer ought to know.

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You got the basics snapped into place, and now it’s time to start getting results. These top ten smart moves will make it easier than ever to attract more subscribers.

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One of the big keys that separates mediocre list-builders from those with super-profitable lists is that the super stars plan out their promotional calendar in advance. Discover what these list-building experts know about planning for profits in this lesson.

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In this lesson you’ll learn my best practices, tips, and insights for building your big, responsive list... from creating in-demand lead magnets and compelling lead pages to driving targeted traffic and sending emails that build relationships and generate sales.

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After reading this lesson, you’ll know how to generate a near endless stream of ideas, and how to choose the topics that your readers are sure to love!

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Your open rate can make or break the success of your newsletter. If people aren’t opening your emails, then no one is reading, clicking, and most definitely no one is buying. In this lesson you'll learn 17 insights on improving your open rate.

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Your subject line is one of the most important parts of your email. If your subject line doesn’t get your subscriber's attention and entice them to open your email, then your emails won’t get read. How do you create subject lines that get the clicks? That’s what you’ll find out inside this lesson!

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If your emails don't hold your reader's attention, they are going to abandon your email without ever getting to the end, seeing your call to action, or clicking on your links. In this lesson you'll discover the essential elements of effective email copywriting - tactics that help you create an email that your readers stay glued to right until the very end!

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The overall goal of just about every email you send is to get a click. This might be a clickthrough to a sales page, a webinar registration page, one of your social media platforms, a partner’s page, and so on. The question is, how do you boost your CTR (clickthrough rate)? That’s what you’ll find out inside this lesson!

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Segmentation is a big key to sending emails that really resonate with your audience. This boosts all the numbers that matter - your open rate, your retention rate, your clicks and your sales! So, in this lesson you'll learn what is segmentation and how do you put it to work to boost YOUR profitable numbers.

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Setting up an autoresponder that generates sales for you 24/7, even while you’re sleeping, on vacation, or doing something else fun away from your keyboard is the digital entrepreneur's dream. Inside this lesson you’ll learn some of my top tips for making follow-up marketing faster, easier and more effective!

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If you have loyal readers who trust you, then you’ll have higher conversion rates, clicks and sales. They also refer their friends to help your list grow even more. In this lesson you'll discover how to get people loving you and your business simply by sending them emails!

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You need to make sure that your emails get to their intended recipients. If your emails aren’t getting delivered, then no amount of good copywriting or building relationships will help you generate sales. So, with that in mind, check out this lesson to discover the things you need to do before you hit the “send” button!

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Once you get your email campaigns up and running, you’re not quite done. You need to optimize these campaigns in order to get great results. And that’s what you’ll find out how to do inside this lesson, where you’ll discover insights for interpreting and improving your email campaign results!

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Get access to your bonuses - 31 Ways to Monetize Your Mailing List, Content Templates To-Go, the "Creating Content With AI" Field Guide" and more

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