It’s Not Rocket Science

A brief introduction to Branding and how it affects the choices you make.

Branding Isn’t Just a Theory

The proof of how effective branding is goes back years. Learn how branding helped one man build a publishing empire in the 1920s that sold well over 100 million books.

The Law of Branding

Discover what GB = BG means, and how to put this Branding Law to work for you!

Branding is About Emotion

People normally associate branding with a slogan and a logo. But, more importantly, it's about emotions. Learn why this is so significant.

Branding as the Nucleus of Your Business

In short, your brand should permeate your entire business - your web presence, your communications, business management decisions and more.

Intro to the Art and Science of Branding

There's an art and science to branding... and some companies have paid big bucks to get it right.

Branding Anatomy

The 5 P’s of branding anatomy you must know and understand in order to compete in today’s crowded marketplace!

Brand Name and Titles

Learn 3 effective approaches to creating product names and titles.

Product Packaging

Just as people would judge a book by its cover, they often make their decision about whether to buy a product just based on the product packaging.

Positioning

Learn how positioning answers the consumer's question - "Why should I buy from you and not your competitors?"

Pricing

How to make sure you don’t dilute your brand with a poor pricing strategy.

Penetration

Understand why it's important to understand that branding penetrates every facet of your business.

Final Thoughts on Branding Anatomy

A recap of the 5 Ps of branding anatomy and making sure your brand and the feeling you wish to convey is reflected in everything that both you, your employees and your freelancers do.

The Branding Boiling Point

The proven 5-step formula for creating and refining your branding strategy from scratch.

Branding Alchemy Step 1: Determine What Feeling You’d Like to Evoke

How to determine which feelings and emotions you'd like to conjure within your customers when they experience your product or service.

Branding Alchemy Step 2: Research Your Competitors

Learn 4 steps to researching your competitors' branding image to help you develop a more effective branding for yourself.

Branding Alchemy Step 3: Develop Multiple Concepts

Discover 11 different ways to position your product as the absolute best choice in your market – if you want to dominate your market, you need to know these strategies!

Branding Alchemy Step 4: Ask the Market

How to quickly and easily test your branding concepts to make sure your audience loves them as much as you do

Branding Alchemy Step 5: Split Test Different Concepts

Don’t rely on your intuition or your personal bias when it comes to product titles and overall branding concepts. Split test the concepts out instead.

Closing Thoughts on Branding Alchemy

A quick recap the branding alchemy steps.

Remember GB Equals BG

Branding is one of your most powerful tools in your business arsenal. And you now have a blueprint for developing your own bulletproof brand that'll draw more prospects and customers to you while killing the competition. What's next...