Brand Playbook

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Marketing

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The Brand Playbook is a 5 module online course gives you an introduction to branding and provides you with a step-by-step blueprint for systematically developing effective branding for your business.

By taking this course you'll be well equipped with a powerful branding strategy that will:

  • Set you apart from your competitors.
  • Give your prospects a strong reason to buy your products and services.
  • Cement loyalty to turn one-time customers into lifelong repeat buyers.
  • Boost sales and revenue over the long-term.

Build a Strong Brand That’s an Unbeatable and Unbreakable Foundation for Your Business!

Brand Playbook

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A brief introduction to Branding and how it affects the choices you make.

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The proof of how effective branding is goes back years. Learn how branding helped one man build a publishing empire in the 1920s that sold well over 100 million books.

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Discover what GB = BG means, and how to put this Branding Law to work for you!

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People normally associate branding with a slogan and a logo. But, more importantly, it's about emotions. Learn why this is so significant.

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In short, your brand should permeate your entire business - your web presence, your communications, business management decisions and more.

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There's an art and science to branding... and some companies have paid big bucks to get it right.

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The 5 P’s of branding anatomy you must know and understand in order to compete in today’s crowded marketplace!

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Learn 3 effective approaches to creating product names and titles.

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Just as people would judge a book by its cover, they often make their decision about whether to buy a product just based on the product packaging.

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Learn how positioning answers the consumer's question - "Why should I buy from you and not your competitors?"

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How to make sure you don’t dilute your brand with a poor pricing strategy.

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Understand why it's important to understand that branding penetrates every facet of your business.

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A recap of the 5 Ps of branding anatomy and making sure your brand and the feeling you wish to convey is reflected in everything that both you, your employees and your freelancers do.

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The proven 5-step formula for creating and refining your branding strategy from scratch.

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How to determine which feelings and emotions you'd like to conjure within your customers when they experience your product or service.

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Learn 4 steps to researching your competitors' branding image to help you develop a more effective branding for yourself.

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Discover 11 different ways to position your product as the absolute best choice in your market – if you want to dominate your market, you need to know these strategies!

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How to quickly and easily test your branding concepts to make sure your audience loves them as much as you do

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Don’t rely on your intuition or your personal bias when it comes to product titles and overall branding concepts. Split test the concepts out instead.

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A quick recap the branding alchemy steps.

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Branding is one of your most powerful tools in your business arsenal. And you now have a blueprint for developing your own bulletproof brand that'll draw more prospects and customers to you while killing the competition. What's next...

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