You’ve been learning about what a brand is and how to fully integrate it into every facet of your business. From your communications to your pricing to your logo, your brand needs to be reflected in all facets of your business. This is important for two reasons…

First, good brand penetration is important to brand-building and recognition. In other words, if your branding isn’t reflected in everything you do, then you’re missing out on an opportunity to build brand recognition and strengthen your brand.
Secondly, good brand coverage means that your prospects and customers will consistently “feel” whatever your brand is conveying every time they come into contact with your business. And that’s a good thing. Because when your prospects and customers feel the emotion conveyed by your brand, then you’re making them feel good about doing business with you.

Point is, the “Branding Boiling Point” is reached when your brand permeates every facet of your business.Of course, this is only true if you develop a good brand. A strong brand. A brand that appeals directly to your target market.Fortunately, that’s exactly what you’ll discover how to do in this module. You’ll learn about choosing a brand image that conveys the right feeling. You’ll learn about building your brand around a factor that’s important to your prospects and customers. And you’ll find out how to test your brand to see if you’re on the right track.Now, you know where a lot of people make a mistake? It’s this…They spend weeks or months carefully planning every facet of their business. They research their target market. They examine product distribution channels. They determine the best ways to reach their market.And despite all of this careful preparation, they completely forget about branding. So, they slap a pre-made logo they found on a stock photo site and call it good enough.But it’s not good enough.That’s like a guy spending an entire week planning a romantic first date with a woman… and then not showering or changing into clean clothes before picking her up. You can bet he’s gonna make the wrong impression, and she’ll probably slam the door in his face.Same with your business. If you make the wrong first impression, your prospects might slam the door in your face and never come back. So, make the right impression by using the following formula to create a little branding alchemy.Let me give you a quick overview of the steps…

Step 1: Select the Right Feeling
Step 2: Research the Competition
Step 3: Develop Multiple Concepts
Step 4: Ask the Market for Input
Step 5: Test Your Concepts

Now let’s look at each step of this branding formula – see you in the next section…

Please download the Brand Playbook Worksheets below to help you work through the next lessons.

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The Branding Boiling Point

This course is for customers only.

Module 1: Intro to Branding

Module 2: The DNA of Branding

Module 3: Dissecting Your Brand

Developing and Refining Your Branding Formula

Module 5: Branding as a Catalyst for Business Growth