Digital Marketing Strategies FOR SOLOPRENEURS & SMALL BUSINESS OWNERS
Personalized Digital Marketing Strategies for a Better Online Presence and More Customers for Your Business
Are You Tired of Marketing That Doesn't Work?
As a solopreneur or small business owner, you're likely experiencing one or more of these frustrating challenges:
Sound familiar? You're not alone. Most business owners try to piece together their marketing from random blog posts, YouTube videos, and conflicting advice from "gurus."
The Engineering Approach to Digital Marketing Strategy
After 20+ years as a civil engineer, I approach digital marketing with the same systematic methodology I used for complex construction projects. Just as every building needs a solid foundation and structural plan, your marketing needs a strategic framework that ensures every effort builds toward your business goals.
This means:
- Strategic Foundation: Understanding your customers, competition, and market before choosing tactics
- Integrated Systems: Ensuring all your marketing efforts work together, not against each other
- Measurable Outcomes: Tracking what works and eliminating what doesn't
- Scalable Growth: Building marketing systems that grow with your business
How This Strategy Session Will Help You...
Move Past the Overwhelm and Confusion
Instead of trying random marketing tactics and hoping something works, you'll get a clear, step-by-step roadmap specifically designed for your business. No more guesswork, no more wasted time and money on strategies that don't fit your goals.
Get Actionable Systems That Actually Work
Instead of trying random marketing tactics and hoping something works, you'll get a clear, step-by-step roadmap specifically designed for your business. No more guesswork, no more wasted time and money on strategies that don't fit your goals.
Build Predictable Growth
Stop the feast-or-famine cycle. Get the marketing systems and processes that generate consistent leads, engaged customers, and predictable revenue growth.
What's Included With
the 60-Mins Strategy Session
60min Consultation Call
Comprehensive analysis of your current marketing and strategic planning for growth
Post-Call Action Plan
Detailed written summary of our recommendations with specific implementation steps
Client-Only Resources
Exclusive guides, worksheets, and templates to support your implementation
Post-Call Email Support
Follow-up support to clarify questions and ensure you're moving in the right direction
What We'll Cover in Your Strategy Session
1
Discovery & Marketing Audit (~20 minutes)
- Current State Analysis: Review your existing marketing efforts and identify what's working (and what isn't)
- Traffic & Conversion Review: Analyze your website performance and conversion points
- Competitive Landscape: Understand how you stack up against competitors in your market
- Goal Clarification: Define clear, measurable success metrics for your business
2
Strategy Development (30 minutes)
- Gap Analysis: Identify the biggest opportunities for immediate improvement
- Priority Action Items: Determine which marketing channels will give you the highest ROI
- Resource Planning: Align strategy with your budget, time, and skill level
- Implementation Timeline: Create a realistic roadmap for rolling out improvements
3
Action Planning (10 minutes)
- 30-Day Quick Wins: Immediate actions you can take to see results fast
- Long-Term Roadmap: Strategic initiatives for sustained growth
- Success Measurement: How to track progress and measure ROI
My Certifications
What Clients are saying...
From our very first conversation, I knew that William saw things differently from most web devs and marketers. But the more I talked with him, the more impressed I was.
He brings a solid background in engineering into his role now as a marketer and web developer and it gives him an insane ability to visualize and build integrated marketing solutions that work to drive leads.
William's work on my website will make a significant difference to my business. I've already seen a 215% increase in membership sign up and it has been less than 30 days. William delivered more than I expected and earlier than promised.
Looking forward to working with him on my internet marketing strategy. I am referring him to my business associates.
"With William's help, I was able to plug the holes that I had in my funnel that were causing 50% of my traffic to hit a 404 page and never even reach the thank you page (shitty problem to have during Black Friday).
He literally fixed my entire funnel and customer experience within 24 hours of me contacting him and helped me increase my conversion rate in the process. Saved my entire launch ❥. Couldn't recommend him more!"
PRICING PLANS
Choose Your Support Level
One-Time Strategy Session
Perfect for businesses that need strategic direction and can handle implementation on their own.
$295 per session
Ongoing Consulting
Ideal for businesses that want ongoing strategic guidance and support during implementation.
$1,200 per month
No long-term contract - cancel anytime
Limited availability - I only work with businesses I'm confident I can help succeed.
Still unsure if we're the right fit? Schedule a free introductory call → During this 30-minute call, we'll discuss your current marketing challenges and determine if my strategic approach is right for your business. No pressure, just honest assessment of how I can help.
Schedule A Free Introductory Call
Frequently Asked Questions
Perfect! It's actually easier to build a solid marketing foundation from the ground up than to fix scattered efforts. We'll create a strategic roadmap tailored to your stage of business.
Many clients see immediate improvements in clarity and focus. Measurable results like increased traffic and conversions typically begin within 30-60 days, depending on implementation speed.
The one-time session includes 1 week of email support. For ongoing implementation guidance, the ongoing consulting package provides continuous support and strategy refinement.
My engineering background has taught me to analyze systems and structures across many different industries. The strategic principles I use work across all markets - we just adapt the tactics to your specific audience and industry.
While I can't guarantee specific numbers (no ethical marketer can), I can guarantee that you'll receive a clear, actionable strategy based on proven principles. Your results will depend on how well you implement the recommendations.
