Blaze AI continues to be one of my favourite and most recommended tools for solopreneurs and small business owners. It's unique and powerful in that it allows entrepreneurs (that don't have much digital marketing skills) to not only leverage AI to create content easier and faster but also facilitates the publishing and tracking side of the content marketing process.
The team behind Blaze AI continues to improve and upgrade the platform with new features and improvements. In this article I'll cover feature updates and improvements that were added over the last few months (February to May 2025).
January 2025 - Higher Quality Blog Posts
Blaze upgraded the AI language model that they use to create blog articles. I'm not sure what was used before, but in January 2025, they announced that they started using Claude's 3.5 Sonnet language model.
This means the blog posts are now of higher quality, written with a more natural tone (still in your brand voice. Sonnet is also better at writing with nuance, humor, and complexity. There's also strategic formatting that helps your content stand out:
- Eye-catching bullet points that make your key points pop
- Professional tables that organize complex information
- Strategic bold text that guides readers through your expertise
* This upgrade is only applicable to the Pro, Startup, or Agency plans.
February 2025 - Content Marketing Strategy
In February Blaze AI introduced a feature that would be very beneficial to solopreneurs and small businesses - The Content Plan Wizard.
With this feature you can tell Blaze about your business, and it'll map out a complete marketing strategy for you – including top product features, key product benefits, target customer personas, and content ideas!
Other updates that came out in February 2025 included:
- Upgrade to video generation wizards - We've supercharged our video generation wizards with a smoother, more intuitive flow for creating TikTok's and Reels that stop the scroll.
- Audience analytics - the new audience analytics give you clear insights into who's engaging with your content, so you know if your content is actually reaching the right people.
- Brand Kits - the Brand Kit feature allow Blaze's AI to create content that looks and sounds like your brand. Blaze AI scans your social media accounts and/or website to learn about your products and services, and the way you communicate (choice of words, tone and style, etc.). Blaze then develops a brand voice and visual brand style that reflects how you currently market your business.
- Blog wizard links - when creating blog posts, you can easily add your own internal links to boost site authority or let Blaze find relevant external sources for you.
March 2025 - Newsletter Magic
In March, Blaze AI got an update to the Newsletter Wizard, which came with more customization options and an improved creation flow. The update allows you to fine-tune your email newsletters to more match your brand voice and campaign goals. There are also new newsletter types, content personalization options, and formatting controls.
Other updates that came out in March 2025 included:
- Turn into designs - this is a complete upgrade of the "Turn Into" feature for designs. So, when you want to turn one type of content into another – e.g., turn a blog post into an Instagram post the template selection process has been completely rebuilt to give you more control over the final output.
- Double-down on your best performing posts - Blaze AI's new "Create More Like This" feature allows you to take the high-performing posts (based on the analytics reports) and create more of those posts. Blaze's AI analyzes what made the posts perform well and generates fresh variations.
April 2025 - Wizards on Your Mobile Phone
If you didn't know... Blaze AI is optimized to work on mobile phones too - so you can use AI to create your content on the go!
With this update to mobile wizard flows you can create product descriptions, craft ad copy, design product visuals, build Pinterest pins, write captions and script TikToks and Reels... all from your phone.
May 2025 - Resize Once, Post Everywhere
With this new Design Resize feature you can create one social media post and then resize and adapt it for other social platforms, while maintaining brand consistency.
July 2025 - Mailchimp Integration
Now, if you use Mailchimp, you can connect your Mailchimp account directly to Blaze and send the emails generated in Blaze to Mailchimp as campaigns—without needing to export of copy and paste.
Another great update that came out in July, 2025 was the ability to publish to WordPress faster and easier. With this improved integration, Blaze now auto-populates key blog post metadata, saving you time. You can customize everything right inside Blaze, including:
- Post title
- Author
- Categories
- Tags
- Meta description
- Featured image
Blaze continues to bring out new features, improvements, and bug fixes. I'm excited to see what's in store for us in the future.
What's Coming...
The team at Blaze Ai are working on something really awesome, which takes Blaze AI to a next level. Imagine having AI learn about your business, gathers your brand material from your website, creates a marketing strategy for you, and automatically creates the content for you, week after week, month after month. All you have to do is review and make small edits if you want.
It's called Blaze AI Autopilot and it's in beta testing right now.
