Blaze AI Introduction and First Impressions

Ever since the big excitement about AI started with the launch (an rapid adoption) of ChatGPT back in November, 2022 there has been much talk, and focus, about using AI to create content and it's role in digital marketing.

Since then, there has been a proliferation of apps ... there has been a lot of noise... a lot!

Trying to keep up with all these apps, let along testing and comparing them to decide which one is really the "best fit" has made my head spin. The challenge really is finding one that gets the job done, easy to use, and is affordable.

A friend of mine recommended I try out one call Blaze AI... and I did.

In this post I'll briefly share my first impressions and thoughts about Blaze AI.

What Is Blaze AI

Blaze AI is a platform that leverages artificial intelligence to quickly produce various types of content, including blog articles, social media posts, landing pages, ad copy and more.

But with all its features, it's more than just about creating content... it's intended to become a "full" digital marketing tool. And this is reflected in the Vision Statement on their website, which states "... Blaze will be a one-stop shop for you to do all your marketing in a single click..."

blaze ai vision statement

What Does Blaze AI Do

Blaze assists you through the various steps of the content marketing process including:

  • Establishing a brand voice
  • Coming up with content ideas and creating content
  • Scheduling and publishing content

One of the things I like about Blaze AI is its workflow, and walking you through this workflow would be a good way to show what Blaze can do.

The platform is very user-friendly and intuitive, and does a great job of getting you up and running quickly.

Creating Your Brand Voice With Blaze AI

Before you start creating any content with Blaze AI, it encourages you to create a brand voice.

A brand voice is essentially your distinct personality within your communications. It's reflected in your choice of words, tone and style, and should align with your core values, mission and personality. Your brand voice helps differentiate your brand within a crowded market and resonate with your audience, and build a strong emotional connection with your customers.

Creating a brand voice (and you can create multiple brand voices) with Blaze is really simple. You can either provide a link to a webpage on your website (such as a landing page, your About page or a blog post), copy and paste text, or upload a document.

Blaze analyzes that information to create your brand voice. When I tried it out with my website, wmappdigital.com, I was impressed with the brand voice it came up with.

Creating Content With Blaze AI

Once your brand voice is established, you can start creating content. And the Blaze interface makes this process really simple. by either:

You can create content in a number of ways...

You can choose which type of content you want to create from the dashboard, and Blaze will walk you through it's Wizard, which help streamline the content creation process without the need for "prompting". With the Wizards you just need to answer a few questions about the content you want to create.

Once you've completed the Wizard, Blaze will start generating the content for you... and it's done pretty quickly.

You also have the option of creating a multi-channel campaign from an existing piece of content. A campaign is a collection of content pieces that are designed to be published on various channels. For example, a campaign may consists of a landing page, an email sequence, and posts for LinkedIn, Twitter, and Facebook.

To create a campaign, you just need to need to provide the source of your existing content (similar to how the brand voice is created), select your brand voice and select which type of content for which channels you want to create.

The Types of Content You Can Create With Blaze AI

There are about 60 types of content that you can create, and these are organized under 9 categories as you can see below...

blaze ai creates multiple types of content

Editing Your Content

Blaze has a beautiful, easy-to-use editor with rich text formatting and dynamic embeds with 15+ integrations.

blaze.ai text editor

It also has an SEO analysis feature to ensure your content is optimized for the right keywords.

With the Team and Enterprise Plans the platform allows real-time collaboration, comments and tasks and document review and approval workflows.

Repurposing Your Content With The "Turn-Into" Feature

This is an extremely useful feature in the Blaze platform. You can take any content and turn (repurpose) that into multiple pieces of content. For example, you can take a blog article and turn it into a press release, video script, google ad, case study, newsletter, FAQs, landing page, and much more. With one piece of content you can quickly transform that into 50+ content pieces.

Scheduling and Publishing Your Content

Blaze AI has an in-built calendar, so every piece of content that you create you can simply drag it onto the calendar for whichever day you want to publish the content.

blaze.ai content calendar

Furthermore, Blaze currently has direct integration with a few popular platforms namely WordPress, Instagram, LinkedIn, Twitter, and Facebook. To post to other platforms you can use Zapier.

Who Is Blaze AI For

On the website, it states that "we built Blaze for the founders, freelancers, and teams of one who want to grow their businesses faster on the internet."

The way I see it, Blaze AI is ideal for budget-conscious DIY solopreneurs, small business owners and teams, marketers, creators and freelancers that want to quickly create digital marketing content, and don't really have the time or expertise.

There are examples and case studies of how digital entrepreneurs are using Blaze AI in various ways in their business. You can check them out here - Blaze AI Customer success stories.

What's The Pricing For Blaze AI

Blaze currently has 3 pricing tiers:

  1. Creator Plan - this is priced at $27/month if billed monthly, or $22/month if billed annually. This is suited for solopreneurs and DIY entrepreneurs.
  2. Team Plan - this is priced at $59/month if billed monthly, or $47/month if billed annually. This is good for small business teams.
  3. Enterprise Plan - priced at $500/month billed annually

Each plan has it's special conditions as you can see below, and they all come with a 7-day free trial.

Blaze AI pricing

What Sets Blaze AI Apart

Whenever I try out a new AI-powered software I always try to see how it's different from other similar apps, including ChatGPT.

There are a few things that stood out about Blaze for me:

  1. Brand Voice Feature - I've found that blaze AI does a really good job of developing brand voices based on existing content.
  2. The "limitation" on the amount of content you can create - Blaze AI has a limit of 300,000 words per month. For comparison, tools like Koala AI and WordHero have limits of 45,000 words per month, and 120,000 words per month, respectively for similarly priced plans.
  3. The "Turn-Into" Feature - which allows you to quickly and easily create multiple pieces of content from one piece of content
  4. The Workflow - Blaze AI has a very easy to use and intuitive workflow.
  5. The company's commitment to developing a really useful marketing tool that's designed specifically for budget conscientious DIY entrepreneurs that are non-marketers. Check out this video from the CEO and founder of Blaze AI, Adam Nathan...

What's Missing In Blaze AI

Based on my first impression, there are a few things I'd like to see incorporated into Blaze...

  • The ability to create other types of content, such as graphics and videos. But, I understand that that's something that's in pipeline.
  • The ability to create your own templates and/or modify existing templates.

I think that these things will add tremendous abilities to Blaze.

Answers to Questions You May Have About Blaze AI

How is Blaze different from other AI content tools?

Blaze is different to other tools in a number of ways such as, it has a streamlined workflow for creating content, it has a "Turn-Into" feature that allows you to repurpose your content, and more. Here are the top 5 things that particularly stood out to me.

Does Blaze create content in languages other than English?

Yes. Blaze offers multi-language support. You can create content in various languages such as French, Spanish, Dutch and more.

What types of content can I create with Blaze?

Blaze allows you to create about 60 types of content, which are organized under 9 content categories, namely Social Media, Video, Ads, Blogs, Emails, Product Descriptions, Sales, Customer Service and Websites.

Does Blaze AI have a free trial?

Yes, Blaze offers a 7-day free trial period so you can test it out.

How much does Blaze cost?

Blaze has 3 tier plans - Creator Plan, Team Plan and Enterprise Plan. The Creator Plan is just $22 per month billed annually. Learn more here.

I'm really exciting about really testing Blaze out and trying all it's features. I'll post a full review in the coming weeks.

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