If you've been using MailerLite — or have been thinking about getting started with it — there are some changes you should know about. On June 16, 2026, a new MailerLite pricing structure was rolled out with new plan names, expanded features, and updated limits. It's worth a few minutes to understand what changed and whether it affects you.
I recommend MailerLite to many of my clients as a solid, affordable email marketing platform, so I want to make sure you have clear, up-to-date information.
What Changed with MailerLite Pricing?
New Plan Names
MailerLite simplified its lineup. Here's how the names map:
Old Plan Name | New Plan Name |
|---|---|
Free | Free (with updated limits) |
Growing Business | Comfort |
Advanced Plan | Power |
If you were on a paid plan before June 16, your plan stays as-is for now — existing paid customers will transition in August 2026.
A Quick Look at Each MailerLite Pricing Plan
Free Plan
The free plan still exists and actually got a couple of improvements:
- Up to 250 subscribers and 2,500 monthly emails
- Now includes the AI Landing Page Builder
- 2 user seats included
It's a real, usable starting point — not a watered-down teaser. If you're just getting started building your list, this is a reasonable place to begin.
Comfort Plan (formerly Growing Business)
This is the most significant update. MailerLite moved a lot of features that previously required the Advanced plan down into Comfort, making it a much more powerful option at a lower price point.
What's now included in Comfort:
- AI tools — Smart Sending, AI Writing Assistant, and AI Subject Line Generator
- Advanced Campaigns — Multivariate A/B Testing and Auto-Resend
- Audience Targeting — Facebook Custom Audiences and AI Segments
- Up to 200,000 subscribers with 3 team seats
Starting at $12/month, this plan now covers the majority of what most solopreneurs and small business owners need.
Power Plan (formerly Advanced Plan)
The Power plan is designed for high-volume senders and businesses managing more complex marketing operations:
- Unlimited monthly emails
- Unlimited account seats
- 24/7 Live Chat and email support
- Up to 200,000+ subscribers (Enterprise for larger lists)
Starting at $25/month, this is the right fit if you're running multiple revenue streams, heavy automation sequences, or need dedicated support.
When Does This MailerLite Pricing Take Effect?
- New customers and Free plan users: Changes are live as of June 16, 2026. Free plan users have until July 1, 2026 to upgrade if needed.
- Existing paid customers: Your current plan stays active until your transition in August 2026.
It's also worth noting — this is MailerLite's first price increase in three years, so the value they've added to each tier is worth acknowledging.
Do You Need to Do Anything Right Now?
That depends on where you are:
- If you're on the Free plan, check whether your current usage fits within the new 250-subscriber limit. If you're close to or over that, now is a good time to consider upgrading to Comfort before July 1.
- If you're on a paid plan, no immediate action is needed. Your plan continues as normal until the August transition. Keep an eye out for communication from MailerLite with the specifics for your account.
- If you're shopping for an email marketing tool, the Comfort plan is now a noticeably better deal than it was before — especially with the AI tools and advanced campaign features now included.
My Take on the New MailerLite Pricing
MailerLite remains one of the platforms I confidently recommend for solopreneurs and small businesses. The pricing is transparent, the interface is clean, and the features are genuinely useful without being overwhelming.
The move to include more premium features in the Comfort tier is a smart one — it means fewer businesses need to jump to a higher-priced plan just to access the tools that actually move the needle.
If you'd like to get started with MailerLite or explore the updated plans, check out the current pricing here.
And if you have questions about whether MailerLite is the right fit for your business, or how to make the most of your email marketing setup, feel free to reach out — that's exactly the kind of thing I help with.
Plus, when you sign up for any paid MailerLite plan through the link below, you’ll get instant access to 5 exclusive bonuses.
BONUS #1: The Email Marketing Field Guide
A 22-part email marketing guide packed with surefire tips, tricks, insights and strategies that make it easier than ever for you to build and grow a profitable mailing list!
Here's what's covered in this guide:
Module 1: Building A Responsive Email List
- The Ultimate Email Marketing Checklist For Beginning And Building A List
- How To Write An Effective Email That Gets Clicks In 5 Simple Steps
- The Follow-Up Worksheet: Converting Subscribers Into Sales Through Sequences
- The Campaign Calendar: What To Send And When To Send For Best Results
- 52 Fill-In-The-Blank Subject Line Templates
- 7 Outlines For Structuring Emails For Every Occasion
- Five Features Every Email Marketer Ought To Be Using
- The Call To Action Swipe File: 10 CTAs You Can Copy And Paste
- Email Marketing Q&A: Answers To Your 5 Biggest Questions
- The Top Ten Smartest Things You Can Do To Get More Subscribers
Module 2: Growing Your List and Increasing Revenue With Email Marketing
- Campaign Strategy: 17 Keys To Creating A Profitable Promotional Calendar
- Getting Subscribers: 17 Best Practices For Growing Your List Every Single Day
- Ideation: 17 Places To Look For Inspiration And Ideas To Write About (That Your Subscribers Will Respond To)
- Open Rates: 17 Ideas For Ensuring When Subscribers Check Their Email They Read Yours
- Getting Attention: 17 Ways To Create Subject Lines That Standout In The Inbox
- Crafting Messages: 17 Essential Elements Of Effective Email Copywriting
- Getting Clicks: 17 Things You Can Do Get People To Leave Their Inbox To Go To Your Site
- Segmentation: 17 Tips, Ideas, Examples and Insights For Getting The Right Message To The Right Audience
- Follow-Ups: 17 Suggestions For Your Own Set It And Forget It Sales
- Reader Loyalty: 17 Ways To Make People Love You And Your Business Through Email
- Deliverability: 17 Checks You Must Make Before You Hit Send (Or Your Email May Never Arrive)
- Analytics: 17 Insights For Interpreting, Improving And Increasing Your Results With Every Email You Send
BONUS #2: 31 Ways to Monetize Your Mailing List
This unreleased coaching content is compiled into a short report of 31 tips for making sales from any size of email list. It's filled with actionable revenue-generating ideas you can quickly put into use.
BONUS #3: Content Templates To-Go
This collection includes 326 fill-in-the blank templates across five categories:
BONUS #4: Using AI To Write All Your Emails (in your brand voice)
Discover how to use one of the best AI content tools to quickly and easily write emails for you, all in your brand voice.
Plus, the "Creating Content With AI" Field Guide
A crash course in using artificial intelligence tools to create better content, faster and easier than ever before.
You'll discover how to use ANY AI tool to create content, and how to do it in a way that saves you time and money, and avoids any potential problems that could cost you in the long run, including:
- How to Use AI for Content Creation
- 8 Limitations of Using AI for Content Creation
- 7 Common Mistakes Beginners Make When Using AI for Content Creation
- FAQs for Creating Content Fast, Better and Easier with AI Tools
- How to Decide What Type of Content to Create with AI Tools
- 7 Tips and Best Practices for Making the Most of AI Tools
- How to Edit and Publish content using AI Tools
- How to Use AI Tools for Content Brainstorming and Ideation
- 10 Ways to Use AI During the Content Creation Process
- The Ultimate Checklist for Creating Content With AI Tools
BONUS #5: 1 Hour Strategy Session With Me
We'll get on an online call via Google Meet and I'll help you plan out an email marketing strategy for your online business.
You can also ask me any questions related to your online business... For example, we can talk about digital marketing, website design and development, copywriting, content marketing, etc.
Follow These Steps to Get Your Bonuses
1.
Create a MailerLite Account.
Sign up for a paid MailerLite account using this link.
2.
Sign up for Your Bonuses.
Click on the button below to fill out the form to receive your bonuses.
3.
Grow Your Business with Email Marketing.
Collect subscribers, strengthen customer relationships, automate workflows and monetize your audience with MailerLite’s advanced email marketing features.
