In this article I have several tips from one of my favourite email marketing platforms - MailerLite.
MailerLite collated these 13 tips from their audience on the social media platform X (formerly Twitter) and from their email marketing case studies.
With each tip there's also clear advice about how to implement them in your marketing.
Check out the full article on MailerLite's Blog: https://www.mailerlite.com/blog/email-marketing-tips
Here's a quick overview of the email marketing tips that are covered in the full article:
- Research your audience
- Create templates you can use again and again
- Get email list onboarding right
- Send messages in the right cadence
- Nail your email subject line
- Direct subscribers down the funnel
- Create a connection with your audience
- Boost performance with testing
- Increase opens by resending campaigns
- Verify your email list frequently
- Check for inactive subscribers
- Promote lead magnets everywhere
- Analyze email campaign performance
MailerLite is my favourite email marketing and automation platform for solopreneurs and small business because it represents the best combination of features, great customer support, ease of use and affordability.
If you're interested in signing up with MailerLite consider signing up here to get access to these exclusive bonuses.
