By now you should have a much better understanding about how digital marketing works and be on your way building the assets to establish the online presence for your business.
In this lesson you'll discover a content marketing plan - creating, publishing and promoting your content.
You Should Have These in Place First
Before you implement this content marketing plan, please have the following things in place first:
- Your website and blog
- Your social media pages
- Your lead magnet
- Your email marketing platform
CONTENT MARKETING PLAN
1.
Generate Content Ideas
Do the necessary research and brainstorming to come up with content ideas for blog articles. Here are 10 blog post ideas you can create content about. Or you can use an AI content tool to help you generate ideas.
2.
Write Your Blog Articles
The next step is to actually write out your blog articles. Make sure you follow the guidance on how to create engaging content by following the recommendations in the Content Marketing lesson, as well as the steps in the Content Marketing Checklist.
Remember, you have the option of outsourcing the writing of your articles or using an AI content writer.
Ensure that you include a Call-to-Action (CTA) in your blog articles that go to your lead capture page.
3.
Publish Your Articles on Your Website Blog
Next, publish your articles on your website. It's important that you publish on YOUR website. If you simply publish it on external platforms, then there's the chance that you can lose it.
Also, ensure that you follow the on-page search engine optimization tips for each article you publish, to increase the chances of your webpages showing up in search engine results.
4.
Create Social Posts from Your Blog Articles
Extract the main points from your blog articles and create social media posts. Follow the tips in the Social Media Marketing lesson to make your social media content is engaging.
Publish the posts on your social media pages. Remember to mix the content types - images, infographics, polls, etc.
5.
Interact on Social Media
Interact on the social media platforms by responding to any questions or comments your follower may post. Respond to posts and comments that may appear in your feed from other people.
Be a helpful person to your audience. Don't forget to include links back to your blog articles (only if they are relevant and would be helpful... don't spam).
You know you can use an AI content marketing tool like Blaze AI to semi-automate this process and save yourself tons of hours.
Blaze can help you:
- Brainstorm ideas for your blog articles
- Turn those ideas in full search-engine optimized articles with photos
- Schedule and automatically publish those posts on your WordPress website
- Turn each blog article several social media posts
- Turn each blog into other content types, such as emails, FAQs, video scripts, customer responses and more
- Schedule and automatically publish your social media post on Facebook, LinkedIn, Instagram and X (formally Twitter).
It's a real gem of a tool!... You can read my comprehensive review of Blaze AI here.