Do you find yourself staring at a blank screen, at a lost of blog post ideas and what to share with the world on your blog? Your blog is your platform to express yourself, connect with your audience, and establish your online presence and authority.
As the digital landscape continues to evolve, the question of what type of content to post becomes increasingly important. But in a sea of endless information, how do you stand out? What kind of content will captivate your audience and keep them coming back for more?
More...
Here’s the short answer: a variety of content. Let's take a look at a few blog post ideas for content you can publish and when to use them…
Blog Post Idea #1 - The "How To" Post
The "How To" post is a very popular and effective type of post. With this type of post you teach people how to complete a process in a step-by-step format. You can give people an overview of the process, then you can sell an information product with the complete and detailed steps.
Blog Post Idea #2 - The "List" Post
With this type of post you provide your audience with a list things such as resources, gear, free reports, etc. It can even be a listing of things like your “greatest hits” blog posts, the best social media posts, the best paid resources and more. This is a good way to share valuable information and link to valuable applicable offers.
Example - “5 Ways To Get Funding For Online”
Blog Post Idea #3 - The "Tips" Post
This is a useful yet incomplete post that works great for soft selling a related information product on the backend.
Blog Post Idea #4 - The "Rant" Post
Just as the name suggests, this is a somewhat passionate piece of content where you express your opinion, often on a controversial topic. This is a good type of post to publish if you want to stir up viral traffic.
Example - “Stop Making Your Website Look Good – PLEASE!”
Blog Post Idea #5 - The "Industry News" Post
With this type of post you share late-breaking news that impacts your audience. You should also let them know how this news can affect them, and any opinion/advice you may have. Where applicable, let them know what steps they need to take next.
This is a good post to use when you want to establish yourself as an authority in a niche, and/or be the “go to” person on a topic.
Example - “Thrive Themes Updates August 2023”
Blog Post Idea #6 - The "Infographic" Post
Instead of sharing a pure text post, you can create an infographic. This is a good type of post to use when you want to share data-heavy information, but are able to simplify it for your audience. It’s also a good choice when you’re looking to create viral content.
Blog Post Idea #7 - The "Tools" Post
This is where you create and share tools to help your audience achieve a goal. These tools might include items such as worksheets, checklists, mind maps, cheat sheets, planners, etc.
These tools work well to help prospects identify and solve a problem, and they’re a good introduction to an information product.
Blog Post Idea #8 - The "Product Review" Post
This is where you use a product and then offer your honest opinion about its strengths and weaknesses. Creating honest product reviews helps you build relationship and trust in the market (think Consumer Reports guides here), and it also helps you sell affiliate offers.
Blog Post Idea #9 - The "Comparison" Post
Just as the name says, this is where you compare two products or systems or anything, to let readers know which one is right for them. This is a good post to use when you’re selling an affiliate offer.
Example - “The Great Debate: Eat the Frog vs Eat Cake”
Blog Post Idea #10 - The "Direct Promo" Post
Just as the name says, this is where you compare two products to let readers know which one is right for them. This is a good post to use when you’re selling an affiliate offer.
Blog Post Idea #11 - The Combination Post
You can essentially create a post that's a combination any type of the 10 posts mentioned above.
When deciding on the type of content to share on your blog, it's important to think about who your audience is and what they like. Mix things up with informative, entertaining, and engaging posts to draw in and keep readers. Be consistent with your posting schedule and use different types of media like videos, images, and infographics to make your blog more appealing.
Don't forget to add elements that reflect your unique voice and perspective to stand out in the online world. Focus on quality rather than quantity, and pay attention to feedback from your audience to build a blog that connects with readers.
Now that you have a good overview of the types of posts you can publish on your blog, the next question is how do you actually write them?
The simple answer is... the easy way... by leveraging the power of AI.
I highly recommend Blaze which not only produces high quality content in your brand voice, but also a very unique feature that allows you to repurpose one content, say a blog article into several other pieces of content such press releases, video scripts, google ads, case studies, email newsletters, FAQs, landing pages, and much more. Test it out yourself here.
If you're not ready for AI, then you can use this content repurposing strategy that shows you how to turn one idea into 10 pieces of content.
