ThriveCart is a popular and powerful sales cart and checkout platform that's been around since 2016. It offers a one-time lifetime cost rather than the usual monthly subscription from competitors like SamCart, CartFlows, ClickFunnels and others. It's what I use to accept payments for my business, and a top recommendation for solopreneurs and small businesses.
Earlier this week (on 23rd April, 2025) ThriveCart released a major update referred to as ThriveCart Pro+. In this article we'll talk about the new features included in this update, who's eligible for the update, and how to get the update.
TL,DR: ThriveCart Pro+ Update
ThriveCart released ThriveCart Pro+, a major update to their sales cart and checkout platform.
- Multiple Order Bumps, proven to average order value by an average of 19%
- Tax-Inclusive Pricing, proven to reduce cart abandonment rates by 48%
- Recurring Revenue Upgrades, proven to streamline subscription upgrades for customers
- UTM Tracking, key to lead attribution and ROI/ROAS analysis
- Crypto Payments With USDC, proven to increase sales by up to 7%
- QR Code Checkout, perfect for selling during virtual events, webinars and in-person
- Bulk Invoice Downloads: automation to make tax reporting less stressful
- Product & Sales Reports: compare the performance by product, product groups, countries, timeframes and more
- Funnel Comparisons: view funnel value per click and by customer.
- Subscription Metrics: calculate the average subscription value per trial and per subscriber.
- Coupon Tracking: measure performance at a coupon-level.
- New Segmentation Features: segment by location, funnel, refund status and more!
- If you're an existing Pro user, you get a free upgrade if claimed within 60 days!
- Existing Standard customers have 30 days to upgrade for $195/one-time
- New ThriveCart customers are being offered Pro+ for $295/year
This will be rolling out over the next few days for customers. If you are currently eligible to upgrade, you will see a "Unlock More Power with Pro+ " notification at the top of your ThriveCart dashboard. If you don't, please be patient!
If you've been looking for a solid checkout platform to accept payment for your products and services only, then you can click on the button below to get your lifetime ThriveCart account.
What's Included in ThriveCart Pro+
Previously, ThriveCart had 2 plans - $495 for the Standard account and the Pro plan which costs an additional $195. The Pro plan gives you access to advanced features such as affiliate management system, JV contract & revenue sharing, automatic sales tax calculations and much more.
These are one-time (not recurring) payments that gives you access to the platform for lifetime.
Now, there's the ThriveCart (Standard) Lifetime account for $495 and the ThriveCart Pro + account for an additional $295.
ThriveCart Pro+ brings the latest features to your ThriveCart account. These features are designed to automate, streamline and maximize revenue through increasing conversions, maximizing AOV (average order value), and reducing cart abandonments.
Now, let's look at the 12 new features that are included with the ThriveCart Pro+ update.
Multiple Order Bumps
With ThriveCart Pro+, you can stack up to 6 order bumps per product, and tailor the experience with conditional logic that responds to customer choices. You can also copy bump offers across products, streamline your workflow, and enhance the checkout experience.
Multiple Order Bumps currently only works for digital bump offers; it doesn't work for physical products.
Tax-Inclusive Pricing
Currently, tax is applied to your product price if applicable. This could result in different customers paying different amounts based on their location. Also, your sales page could list one price, but when your customer gets to checkout they see another (with tax added).
With Tax-inclusive pricing enabled, you get to show a price inclusive of taxes upfront. This cuts, cart abandonment, and improves customer experience.
Recurring Revenue Upgrades
This feature lets you take control of your subscription-based products with smart automations. You'll be able to automatically cancel a customer’s existing subscription when they purchase an upgraded product, switch to a higher plan, or move from monthly to annual billing.
You can also set behavioral rules to seamlessly manage access, pricing adjustments, and free trials all while delivering 
a frictionless experience that saves you time and
drives revenue.
UTM Tracking
Gives you the ability to gather detailed, GDPR-compliant insights into your prospective and existing customers’ behavior which can shape effective marketing and sales strategies. Includes tracking campaigns, sources, mediums, terms, and content.
Crypto Payments with USDC
With ThriveCart Pro+, you'll be able to accept secure crypto payments using USDC. This allows you to capture new audiences and boost sales with faster transactions and lower fees. You’ll receive payouts from ThriveCart in USD for transactions made with USDC, which means you gain the benefits of crypto without extra admin or complex changes to your reporting.
This facility has to be set up from with your Stripe dashboard, with Stripe's approval, and is only available to eligible some US-based Stripe accounts.
QR Code Checkout
Scannable QR codes are a fast, easy, and effective way to direct potential customers to your checkout page. You can share your QR codes on business cards, banners, brochures, etc. at conferences, trade shows, or other live events.

Bulk Invoice Downloads
Instead of manually downloading individual receipts, ThriveCart Pro+ allows you to save time with automated bulk invoice downloads. You can filter invoices by time frame, product, or customer and download them all at once as a zip file, sent straight to your email. Whether it’s for monthly bookkeeping, quarterly audits, or annual reporting, this feature streamlines your workflow and saves hours of admin time.
Product & Sales Reports
The Product & Sales Reports feature gives you a full dashboard of sales metrics, UTM tag performance, refund trends, and affiliate insights, so you have the necessary information to optimize offers, double down on high-performers, and recover lost revenue.
You’ll find four tabs in your Product & Sales reporting area:
- Top Sellers - shows which products are driving the most revenue or orders across your account.
- Funnels - allow you to view product-level performance within your funnels.
- Source - tracks the origin of your traffic with UTM reporting, including sources, stats, and territories.
- Refunds - allows you to monitor and manage refund trends.
Funnel Comparison Reports
With Pro+, you can now dive deep into how each of your funnels is performing with "funnel-level" reporting, that compares sales, revenue, and conversion performance across your entire sales account. This makes it easier to identify top-performing funnels, uncover weak spots, and optimize your business strategy with 
data-driven insights.
The reports show:
- Total revenue and total orders for each funnel
- Average Order Value (AOV)
- Performance over time (to identify trends)
- Comparisons across products, campaigns, UTM tags, locations, and more

And, you can filter by date range, product, location, or UTM tags, and sort your funnels by orders or revenue.
Subscription Metrics
Pro+ gives you a complete view of your subscription performance with detailed graphs and reports in real-time. You can track active and new subscribers, monthly recurring revenue, churn, rebill volume, and lifetime value (LTV).
With this data, you can optimize your subscription-based products and increase revenue.
Coupon Tracking
Coupon tracking provides comprehensive, real-time coupon tracking that provides deep insights into your promotional performance. You can track conversions, clicks, revenue, refunds, and affiliate-driven sales – broken down by coupon. View trend reports, measure net revenue, identify top-performing products, and analyze traffic sources.
New Segmentation Features
This feature gives you the power of enhanced filtering capabilities, allowing you to segment your data with greater precision. You can filter by location, product, currency, UTM tags, or order bumps to measure performance and tailor your strategies, and includes the ability to compare and contrast specific segments.
IMPORTANT: In order to be able to utilize these Thrive Pro + features you'll need to setup the latest version of Stripe (Stripe Connect+) as your payment processor in ThriveCart. This also means that you'll have to set up a sub-account in Stripe.
Here's how to get that done: https://support.thrivecart.com/help/stripe-connect-setup-process/
Eligibility for the ThriveCart Pro+ Upgrade
Really and truly anyone can get access to the new features of the update. But, there are conditions. Here's how it goes:
- If you're an existing Pro user, you get a free upgrade if claimed within 60 days!
- Existing Standard customers have 30 days to upgrade for $195/one-time.
- New ThriveCart customers are being offered Pro+ for $295/year.
If you already have a ThriveCart Standard or Pro account, you may have already gotten an email about the upgrade from the CEO of ThriveCart, Ismael Wrixen. If not, you should get the email within the next couple of days.

Activating the ThriveCart Pro + Upgrade
If you are currently eligible to upgrade, once you log into your ThriveCart account you will see a "Unlock More Power with Pro+ " notification at the top of your ThriveCart dashboard.

Also, if you go to this page https://thrivecart.com/products/proplus/ you should see a "Get Started" link.

Final Thoughts and What to Do Next
ThriveCart has indicated that they have some big plans for other ThriveCart new releases in 2025 and that all new features will be built on ThriveCart Pro+ and Stripe Connect+. So, if you want to utilize these new features and other future feature updates, you'll need to upgrade.
If you want to learn more about ThriveCart Pro+, here are some resources you can check out:
- ThriveCart's announcement post on Facebook: https://www.facebook.com/share/v/16XXog2UUL/
- ThriveCart's dedicated Pro+ landing page: https://thrivecart.com/products/proplus/
- ThriveCart's Pro+ help documentation: https://support.thrivecart.com/help-categories/pro-plus-features/
You can also learn more about ThriveCart's Roadmap for 2025 in the video below:





