MailerLite Guide: Nurture Email Campaigns That Turn Leads Into Sales

Email marketing is an integral part of any digital marketing strategy. It has one of the highest ROI, and saves you a lot of time and effort since your emails can be automated.

Furthermore, it allows you to walk leads through your sales funnel and build relationships with potential customers through the use of nurture email campaigns.

While there are many email marketing and automation platforms available, in my experience MailerLite offers the best combination of features, great customer support, affordability, ease of use for solopreneurs and small business owners.


They have a very high customer satisfaction rating (97%). That's why I'm happy to share this MailerLite Complete Guide on Nurture Email Campaigns That Turn Leads Into Sales.

What's Covered In MailerLite's Nurture Email Campaign Guide

The guide talks about lead nurturing email campaigns, explains the different types you can use, and highlights some best practices to help you create the better campaigns.

Here's what's covered in the guide:

  • What are nurture emails
  • Benefits of nurture emails
  • Examples of 9 types of lead nurturing emails, including Welcome emails, educational content, product updates, webinar invites, and more.
  • How to create an email nurture campaign
  • Email nurture campaigns best practices
  • Final nurture email idea

Featured Resource

A Carefully Curated “Crash Course” On Everything You Need To Crank Out High-Converting, Winning Email Promotions That Generate Conversions All Year Long

A Sneak Peek Into the Guide

For each of the 9 types of emails that is covered in the guide, there's a brief description of what it entails, and MailerLite includes visual samples taken from businesses that are running successful email campaigns, for illustration and inspiration.

For instance, here's the example that's used to illustrate a welcome email, which is taken from, a company that provides B2B marketing training and consulting.

MailerLite's Email Nurture Campaign Guide also provides a 6 step process on how to create an email nurture campaign that's geared towards your business goals and appeals to your customers. 

These steps include:

  1. Define your goals
  2. Identify your audience
  3. Map out your customer journey
  4. Create compelling content
  5. Set up email automation and triggers
  6. Test and optimize

The Guide then outlines 6 best practices for improving your email campaigns, including:

  • Making contact fast
  • Segmenting your audience
  • Personalizing your emails
  • Providing value
  • Testing your email performance
  • Using newsletters for long-term nurturing

To end off the Email Nurture Campaign Guide, MailerLite offers one final tip to help you continually improve your campaigns to effectively target your audience’s needs and challenges.

Effective nurture email campaigns are an essential part of email marketing. They build the relationship with your readers and help move them along from visitors to subscribers to becoming customers. MailerLite's Nurture Campaign provides you with guidance on what they are and how to create them effectively.

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