To answer this question, let's look at our first case study...
Kam, Physiotherapist based in Slough, England
Kam was struggling to pay his bills, with no predictable way to get new patients into his practice. To make matters worse, he was trying to do everything himself, and basically spreading himself thin.
The first step was to help Kam stop doing all the outdated stuff, and the do a “lite” campaign that was focused around increasing his brand visibility.
As a direct result of all this exposure and visibility across multiple channels, he immediately started getting a steady stream of new patients.
Within 4 short months, Kam was ranking in the "3-Pack"* on Google for lots of different products and services that he offers.
More importantly, he doubled his annual revenue and was forced to hire 2 new therapists just to cope with the increased demand, going from 1 bed at half capacity to 3 beds at near-full capacity in ONLY 4 months!
This equated to an additional 6 figures in revenue due to the new exposure!
* The "Google Local 3-Pack" is the section of Google's search results that show the top 3 local businesses related to a search query. It’s often referred to as the "Money Pack" because the businesses listed there receive a steady flow of targeted customers through online searches.
Kam got these results from leveraging big brand sites to promote specific high-value services.
So, here's how visibility will shift the needle in your business:
Pretty cool, right?
But if you’re anything like most people, you’re probably thinking: “How do I get this kind of media coverage for MY business without paying $1,000s to a PR agency?”
Well, don’t worry, there’s no need to strip and pose nude on the cover of celebrity magazines! You’ll be glad to know we’re just placing simple ads on big name sites.
Let's get into Shift 2 - Going Small to Win Big