Shift 3 – Create Your Action Plan

Your Plan of Action to get more customers, clients or patients for your small business should include the following 3 steps:

  • List all the products and services your business offers, and all the locations it serves.
  • Look at how visible your business is online for those products and services, and how much competition there is.
  • Find big-name sites you can advertise on so that you can improve your visibility and get your business seen in more places.

There’s only one problem: marketing takes time.

It takes time to learn, time to understand and — most importantly — time to implement.

Perhaps that’s why nearly 1 in 4 small business owners say finding time and resources to allocate to digital marketing is their number one challenge.

Pile on top of that all the other hats you wear as a small business owners, and it’s not surprising this is a top challenge for small business owners.

One of the keys to effective marketing is to keep up-to-date with the latest trends and developments in the industry so you don’t fall behind the competition.

But as a business owner, you need to focus on your business, and simply cannot keep up-to-date with all the latest marketing trends.

We want to take control of as many aspects of the business as possible, which can make it hard for us to feel comfortable sharing responsibility.

I learned the hard way that it’s actually impossible to do everything alone.

Just think about how many jobs you probably have in your business right now.

Do you really want another one? No, I didn’t think so.

Now, let me ask you another question:

When was the last time you were able to truly relax and give your loved ones your full energy, instead of being constantly switched “on” and thinking about work all the time?

If you’re anything like most of the small business owners we work with, the answer is probably not very often, right?

Here's another question for you...

How much would you spend on a salesperson who could predictably bring you 10 new customers a month?

Sticking with the dentist example in the earlier lessons, imagine you’re a dentist and you have an ambassador for your business going out, finding people with bad teeth, and saying “Hey, you need a filling. You should give Dave a call.”

What would that mean for you and your business?

Let's look at another case study...

Case Study - Peter, Soundproofing Company based in Calgary, Canada

Peter owns a soundproofing company based in Calgary, Canada. He was trying to do everything at once and not really being the strategic leader of the business.

When first presented with this system, he was skeptical at first. Like many business owners, he’d been ripped off by marketing agencies who failed to deliver the results they promised. 

Suffice to say, he was extremely skeptical about outsourcing his marketing, but now he’s glad he did.

Implementing this system allowed Peter to focus on what he does best.

Today, his company has ads all over big brand sites across the internet, and lots of visibility in Google with several listings on the first page of Google, and is in the Money Pack across multiple locations.

Best of all, Peter can now focus 99% of his time on the strategic work as CEO, while taking more time away from the business.

As we conclude this mini-course, let's next quickly look at why this 3 Step Strategy is good for you..

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