To answer this question, let's look at another case study...
Custom Kitchen Remodelers, Colwyn Bay, North Wales
Brothers Kevin and Mike own a kitchen remodeling business. Their business was virtually invisible online… Like a lot of local business owners, they were relying heavily on word-of-mouth to attract new customers. And, a lot of their time was being taken up by small “odd jobs” that didn’t pay very well.
The first step was helping them define their ideal customer.
Then, strategically, instead of competing against big companies like Magnet and Howdens (two of the largest fitted kitchen retailers in the UK), the focus of their advertising was shifted towards high-value products and services.
Within 3 months they had several spots on the first page of Google, listings on multiple big brand sites, and are now highly visible across multiple locations. Not only are they now in the “Google 3-Pack" for several of their products and services, but, they’re actually outranking Magnet.
As you can see from the case study, here's why going small works so well:
Now, you're probably thinking.... “But I don’t have the time to learn marketing! How do I get on these big sites in the first place? What do I need to do?”
That's what we're going to answer in the next lesson - How to create an action plan to get more customers, clients or patients and dominate your niche "celebrity" style.